For competitive Shopify stores
If you've ever checked a competitor's price and found they'd undercut you overnight — that's what Outprice fixes before you wake up. Outprice gives competitive Shopify stores the same pricing intelligence the big players run 24/7 — watching competitors, reading demand, and finding the most profitable price in both directions.
✓ 14-day trial · No credit card required
Results from 1,131 simulated scenarios — not live merchant data. See how we tested it.
Watch a pricing decision happen
| Product | Price | Recommended | Competitors |
|---|---|---|---|
| Wireless Noise-Cancelling Headphones — Pro | $279.99 | Pending | 8 found avg $334.27 |
| Ergonomic Wireless Mouse | $94.99 | Pending | 4 found avg $109.99 |
| 26800mAh Portable Charger | $53.12 | Pending | 3 found avg $64.99 |
| 1TB NVMe SSD — M.2 | $89.99 | Pending | 6 found avg $124.99 |
Simulated data — this is what Outprice looks like inside your Shopify admin.
More profit for competitive resellers
In our evaluation environment
More profit for high-competition stores
In our evaluation environment
Scenarios tested across 8 merchant types
3 demand environments, 30/60/90-day windows
Beat static pricing — every scenario
Zero merchants left worse off
The biggest retailers adjust prices millions of times a day with dedicated teams and algorithms. Small Shopify stores deserve the same firepower — not a spreadsheet and a hope.
Why it wins
Rule engines apply the same undercut-by-X formula to every product. Outprice treats each product as its own market — and prices in both directions.
01 — THE CORE DIFFERENCE
A rule engine has one job: undercut. It structurally cannot raise a price. Outprice reads your Shopify order velocity and competitor data together — and raises prices when demand supports it. That's the behavior that produced +16% more profit in our testing.
Outprice finds where competitors are actually grouped: below the lowest, at the median, near the ceiling. It picks the spot that defends your margin while keeping you visible.
A listing from an unknown 3P seller gets weighted lower than one from a major authorized retailer. The "market average" you price against is the one your customers actually use to compare.
When competitors start moving, Outprice sees the trend early — before it spreads and forces you to chase the drop. You move first, not last.
When the engine has rich signals, it prices boldly. When data is thin, it holds and tells you why. A rule engine has no concept of data quality. Outprice does.
When your order velocity accelerates, Outprice reads that as room to charge more. When it slows, it pulls back. Both directions. Based on your actual Shopify data.
What a decision looks like
A rule engine only knows how to undercut. Outprice raises when demand supports it, holds when data is weak, and writes the reason on every change.
Wireless Noise-Cancelling Headphones
"The top two authorized retailers are at $329.99 and $319.99. Your previous price was $20 below the cheapest authorized listing. Demand is steady at 23 units/week. Moving to $319.99 captures available margin while staying competitive. Floor protected at 34%."
1TB NVMe SSD — M.2
"Two competitors dropped to $84.99 in the last 24h, likely a flash sale. Historical data shows these prices revert within 48h. Holding at $89.99 avoids reacting to temporary noise. Will re-evaluate on next scan."
The proof — and the caveats
Every scenario ran against static pricing. Competitive resellers made 16% more profit. High-competition stores made 14%. The engine beat static pricing every single time. These results are from testing, not live merchants — we say that every time.
More profit — competitive resellers
Top-performing merchant type in testing.
More profit — high-competition stores
Stores where 10+ sellers compete on the same SKU.
What the testing showed
Where we're honest about limits
Tested across 8 merchant types, 3 demand environments, catalogs of 25–5,000 products. Results vary by store.
Pricing
Every plan includes written reasoning on every decision, margin floor protection, one-click revert, and demand-aware raising. Tiers differ only by product count and scan frequency.
Part-time pricing analyst: ~$2,000/mo · Enterprise repricing: $800–$2,400/mo · Outprice: from $29
✓ 14-day trial · No credit card required
✓ 14-day trial · No credit card required
✓ 14-day trial · No credit card required
✓ 14-day trial · No credit card required
ROI examples reference our testing environment. Your results depend on your products, competition, and market.
Safety
The engine is opinionated about price. The safeguards are non-negotiable.
Set a minimum margin per product. The engine is designed to enforce your margin floor on every decision — the floor is checked before any price is sent to Shopify. If the only competitive move would break the floor, it holds price and tells you why.
Disagree with a change? Revert in one click. The old price is restored to Shopify immediately, with the revert logged.
If the data is weak or ambiguous, the engine holds your current price and tells you why. Even on the boldest setting, it stays cautious when the market is noisy.
Every decision is logged with reasoning, competitor data, and demand signals. Nothing is a black box. Export to CSV anytime.
Outprice reads order history to detect demand trends. It never modifies, exports, or stores your customer data.
We only request read_orders, read_products, and write_products. Nothing else.
Fit
Works well
Not the right fit
Not sure? Ask us — we'll be honest.
FAQ
Get early access
Written reasoning on every product. Every scan. A margin floor the engine cannot break. 14-day trial, no credit card required.
✓ 14-day trial · No credit card required